The term "sugar baby" is a pop culture reference with a broad definition that has been used as a label for our members. Recently, the meaning of this reference has come to imply something demeaning, and we feel the term is no longer representative of our membership.
Seeking's mission remains the same. We help success-minded people find honest, quality relationships that fit their lifestyles.
There is nothing wrong with wanting to pursue a relationship with someone who is supportive, caring, and can show you the world. Seeking helps those who refuse to settle, introducing members to matches whose lifestyle aligns with their desires.
Many Seeking members have an ambitious and success-minded spirit, are college-educated, or are in pursuit of furthering their education. Members are upfront about their goals, dreams, and desires because everyone deserves a relationship on their terms.
Most relationships are far from equal, but being open and honest about your expectations can help to promote balance. What may be important for you may be less important for others. Our dating website allows you to clearly identify what is most important to you and to pursue it without compromise.
"Dating up" is modern terminology for the concept of hypergamy, the practice of pursuing a relationship with someone of a higher status. Seeking understands that everyone is looking for something different in a relationship. Our approach to honest relationships can help you pursue what you want without reservation.
The term "sugar baby" has recently taken on such a negative meaning in popular culture that any attractive dater would do well to avoid being called one. Given today's environment, Seeking wants to help its members avoid this and other problematic labels.
Note: If you encounter members on our website who do not meet the above standards set for our community, please report them here. While other dating websites may tolerate such behavior, we do not.